Jenna McKenna dot com

is that she made makeup tutorial videos for a long. long. time. before she finally hit on the formula that made her a legend. Seriously her YouTube channel goes back at least a decade where she throws a lot of different stuff against the wall — movie character makeovers, unboxing videos, boyfriend makeovers — before she lands on true crime narration, which takes off huge.

I love that she knew what she wanted and I love that she just kept doing it. Here’s I think the first video of hers that I saw, which is, I believe, her second true crime narration and, as a commenter says, the birth of a legend.